Web Site Marketing and Promotion

The Myth About Internet Advertising

For some reason, many businesses tend to think there is some type of magic associated with the Internet that allows for the bending of the advertising rules. A substantial amount of money is spent up front, building the Web site, a small amount is initially spent on advertising the Web site, and then for some reason the business owner is surprised when leads/sales don't start pouring in!

The Truth About Internet Advertising

Effectively marketing your products/services on the Internet is an ongoing endeavor, just like marketing your product via any other means. The main difference between Internet marketing and all other types of marketing is the cost. With all other types of marketing, you pay dearly for page position and ad size every time you run the ad. With Internet marketing, your initial Web site development investment is carried over a long period of time and a much smaller portion of your advertising dollar is required to refresh the positioning of your site (your ad).

Many Web site developers and Web hosting companies have actually helped create the myth about Internet advertising, although not intentionally. Most Web site developers do not have the resources necessary to successfully market a web site online. Web hosting companies have huge investments in equipment and leased lines to pay for, and they too, do not have the resources to effectively market Web sites on the Internet.

"If you build it, they will come..." is a favorite sales phrase for many professionals in the industry. Our favorite analogy is "Without proper Internet marketing, your Web site is like a giant billboard in the middle of the forest. You're the only one who knows it's there."

CompwareUSA is here to help. We know how to market your site and we know how to move your site from the middle of the forest to the on-ramp of every major freeway on the Internet.

What You Can Do To Increase Traffic To Your Web Site.

By contracting a company like CompwareUSA, you can insure your Web address will be distributed effectively and efficiently. CompwareUSA's Internet marketing group constantly searches the Internet through sophisticated software and by thousands of man-hours for effective marketing platforms for every type of business and service.

We are a hands-on company. We'll inspect your Web site and make any necessary changes to enhance its popularity with the search engines, indexes and databases. We'll also inspect your site for ease of navigation, functionality and overall appeal to potential customers and clients.

A Few More Words About Internet Marketing

You wouldn't consider running an ad in a national magazine that didn't convey the intended message, yet many Web sites convey the wrong message to one of the most important surfers on the Internet, the so-called search engine spiders. For many search engine sites, these automated software programs determine where to place your site, what important key words are to be associated with it, and what category to place your site under. Before submitting your site to hundreds of search engines, directory services and other forms of promoting your site, our team of experts will check your site for key elements that the spiders consider important. If we find problems with the message your Web site conveys to the spiders, we will update your site.

Marketing Comparisons

• Advertising in National Publications
  • High monthly cost, even for small display ads
  • Size of ad limits amount of information about your product/service
  • One month's revenues must justify advertising cost (hard to justify for many businesses)
  • Potential clients must buy the right magazine and actually open to the page where your display ad is, and read it
  • Must target your advertising revenues to industry specific publications

• Advertising on the Internet
  • Low cost, when compared to alternative methods of advertising
  • Room to promote all your products/services, complete with full descriptions
  • Initial investment can be budgeted over many months
  • Potential clients will be looking for your product/service and find you fast in the many search engines, directories and databases

Internet advertising gives you the ability to market your company under many areas of generalized and specific interest groups, often without incurring any additional costs. It's like advertising every month in every major publication, for one low monthly cost.

Call CompwareUSA today at 772-336-7146, let us find a solution "custom tailored" for your company.

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